Why are Swarovski crystals expensive?

First of all, we need to know what the material Swarovski is?

Swarovski's crystals are not pure natural crystals but made of lead glass. What is lead glass? After melting, it is a kind of glass made of quartz sand to remove impurities, chemical treatment, and adding lead oxide (PbO). Its polarizing property is a homogeneous body (single refraction). Lead glass has more lead content (usually 24 to 45%), a higher refractive index (up to 1.70 or more), and a higher density (up to 6.30). G/cm3), the lower the hardness, the greater the brittleness. Since the introduction of lead glass, many countries have used it to replace natural crystal, calling it "crystal," "artificial crystal," and "crystal glass." Swarovski's lead glass is of the highest quality and craftsmanship. Swarovski has been adhering to the cutting-edge family technology for more than 100 years. The finely crafted crystals are exquisitely cut and flawless, emitting thousands of colors and brilliant light.Those character has also become the most significant selling point of Swarovski crystals. Since most of the multi-faceted cutting methods are patented, it isn't easy to find products comparable to Swarovski crystals on the market.

History of Swarovski

Swarovski has been producing lead glass products for more than 100 years.

Daniel Swarovski, the founder of Swarovski, invented the machine in 1892 to use quartz, sand, and minerals to do precision cutting of high-quality anti-crystal, which is much more precise than manual cutting. That is to say, the first creation of the artificial crystal cutting machine was by Mr. Swarovski himself. In 1895, 33-year-old Daniel Swarovski left his hometown - Bohemia, came to a small village in western Austria, and formally established the Swarovski Company. At that time, Daniel Swarovski felt that the speed of manual cutting of lead glass could not meet the market's needs, so he started to study machine-cutting technology. He invented the first cutting machine based on the early electric grinding, which significantly improved the cutting speed, accuracy, and quality.

Cutting process For anti-crystal finished products, raw materials processing and production are essential determinants of the final quality. The composition ratio of raw materials is an important trade secret of Swarovski. From a cutting point of view, it is a very complex technology to cut a hard material into dozens of crystal facets of the same size. The precision of the cut surface guarantees the refraction of light, so there is often a dazzling and blinding feeling in the Swarovski store. The light refracted is first calculated in each direction with a computer, then simulated in 3D, optimized, and finally converted into a control program for use in a complex machine. Swarovski has a strict standard process from material selection and processing to final polishing, and no mistakes are allowed. Today, Swarovski has become the world's largest manufacturer of lead glass products. Its diversified products sell well worldwide, and its business network spreads all over the world. To show its spirit of perfection and outstanding handicraft, the company processed a product with a diameter of 40 cm, a hundred facets, and a weight of 60 kg before commemorating the 100th anniversary of the company's establishment, which was called "the world's Largest Crystal Diamond".

Where are Swarovski crystals manufactured?

Swarovski crystals produce only in the main factory in Waddens, Austria, and there are no processing plants elsewhere.

Swarovski's Crystal Factory of the Future's crystal cutting factory and Manufaktur in the crystal production park under the Alps is fantastic. If you have the opportunity, you must visit.

Swarovski telescope.

Swarovski established a separate optical branch based on the advanced technology of grinding and cutting crystal glass. Swarovski's visual level is comparable to Zeiss and Leica, and it is one of the three telescopes in the minds of telescope players. Since 2009, Swarovski Optics has become the only global telescope supplier for the British Royal Family.

Why are Swarovski crystals expensive?

In general, Swarovski sells three parts: exquisite cutting craftsmanship, design, and brand culture with a history of more than 100 years. : For example, craftsmanship, to produce a shiny effect, takes a lot of time to cut; for example, design, each of its products has gathered the efforts of countless designers, such as the design elements in 2017 they predicted the structure in 2015. There are also some limited series that create anonymous creations by well-known design masters.

Today, when you walk into that shiny counter, you will find that it is still breaking through and leading the trend of fashion jewelry.

For me, what I like is their craftsmanship and their attitude of continuous innovation and breakthroughs, so even if I already know that it is not expensive, I will still buy one or two limited or elemental products!

Swarovski's brand culture is summarized as "Jewelry is material, Swarovski is spiritual." Price can measure material, but spirit cannot.